Earlier in Spring this year, we launched a questionnaire with the aim of collaborating with our audience and gathering valuable information to help us with our design development. We were overwhelmed by the number and thoughtfulness of the responses. Thanks to your incredible support we have gathered truly valuable information.
Over 60% of you said you choose what you wear based on its practicality so we made sure to add functionality to the top of our design development list. These sample trousers are crafted from a vintage 1940s fabric we found with Brut Clothing Archives and will transform into other garments. We then began our process of #revisionroadtesting seen below in action with our friends Emilie Casiez and Lauren Yates
Road testing is a key element in what we do to ensure the best possible design is brought to you, that what we create is functional, comfortable and fun and that we enjoy wearing them so hopefully you will too!
If you want to be kept up-to-date with our behind-the-seams development and be the first to know when we launch our convertible clothing then sign-up here for updates.